Arab News – The popularity of cosmetic surgery for women in the Kingdom has increased dramatically over the last few years.
This surgery acts as a form of assimilation and making women feel empowered since it represents an exclusionary beauty norm.
Confessing to the surgery, a Saudi woman, Sadia, said: “At 38 years of age, I have the face and body I deserve. Earlier, my upper arms were massive and fleshy, bearing no resemblance to the physique I had in my twenties. Cosmetic surgery helped in restoring my gym-honed figure and addressed the body confidence issues that were lost in me more so than exercise or therapy.”
Moreover, an inspiring factor that causes most women to have cosmetic surgery and a willingness to go under the knife is marital problem. The pressure to look good has raised the demand for cosmetic surgery and other related medical procedures. Cosmetic surgeon Dr. Sarah H said that the reason most women between the ages 30 and 65 are drawn toward plastic surgery is to get a new and younger look. “People here are well informed about plastic surgery. It’s amazing that they come to us well researched on all kinds of surgeries and the latest technique from the Internet,” she said.
A Saudi woman, who did not wish to be identified in order to preserve her privacy, recently sought cosmetic surgery to restore her youthful look in order to retain the interest of her husband, after she learned that he was marrying a younger and more beautiful girl than her. She underwent five to six surgeries, including a facelift, Botox and nose correction surgery to look younger.
“After having children and being busy with household chores, a woman automatically stops caring about herself. I was so busy with everything that I forgot the way I looked and when my husband started to find me unattractive, I felt depressed, and to restore my beauty, cosmetic surgery was the option,” she said.
Several other women mentioned that the reason to undergo a surgery is to address body confidence issues rather than therapy. “They come to us with emotional and physical pain. We sometimes play psychologists for depressed patients who seek surgery to distract themselves or to please their husbands,” said Dr. Diana, a plastic surgery consultant.
She added that it is important that the patients are ready to go under the knife rather than rushing themselves into plastic surgery as it might sometimes disappoint someone who is looking for a more drastic change.
According to an Arabic daily, Saudis spend about SR826 million on plastic surgery and there has been a 7 percent increase in the number of cosmetic surgeries in 2014 compared to 2012.

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